SONY ONLINE ENTERTAINMENT
Creative Director, Writer-Producer for Sony Online's Kalixta SVOD service launched in 18 countries and three languages: English, Spanish & Portuguese. Established brand identity, voice, and messaging strategy.
Kalixta was the first-ever (SVOD) international video streaming service dedicated to women available in 17 countries within Latin America, and for a short time, also available in the US.
The sister network of Crackle was such a success, Sony reassessed and hired me to rebrand Crackle LATAM to target women, as much or more as it did men.
Like in the US, Crackle previously only advertised to men.
Sony Online incorporated Kalixta's audience and strategy in Crackle Latin America, but not in the US.