SONY PICTURES TELEVISION
(SPT) NETWORKS
Recruited to launch and head in-house creative studio for year-round promotional campaigns in English, Spanish and Portuguese, that included digital, TV, print, web, mobile; social media, landing pages, emails, brand ID, sizzle reels, banners, bumpers, indents, interstitials, teasers.
Responsible for brand strategy on cross-platform branded campaigns in three languages for Canal Sony, AXN, and Crackle; highlights include launching Kalixta (the first SVOD dedicated to women) and rebranding Crackle in 17 countries outside the US.