Leading Product Content Design at Remitly
UX Writing, Content Research & Strategy
UX/UI Writing Samples: Naming (titles), Microcopy, Marketing Copy
Lead UX Writer in charge of developing clear, concise, and helpful content for Prudential’s retirement calculator and financial planning platform, LINK by Prudential.
Conducted content research and improved overall user experience, ensuring inclusive language consistency across products and platforms. Responsible for defining content strategy and deploying clear, concise, and useful content across multiple touchpoints on a range of digital tools and experiences.
Agency Creative Director
MGS COMM
Guided agency-wide creative vision, strategy, and leadership across all accounts including UX/UI writing, branded website, and app development. Led company-wide rebranding initiative.
Conceived and deployed integrated marketing programs; led creative on top accounts including Florida Power & Light, Toyota, Citibank, ITT Tech, NYC Department of Health, BB&T, Claritin. Led and Won RFPs for new clients including FPL, NextEra, a Fortune 200 Company.
SONY ONLINE ENTERTAINMENT
Creative Director, Writer-Producer for Sony Online's Kalixta SVOD service launched in 18 countries and three languages: English, Spanish & Portuguese. Established brand identity, voice, and messaging strategy.
Kalixta was the first-ever (SVOD) international video streaming service dedicated to women available in 17 countries within Latin America, and for a short time, also available in the US.
The sister network of Crackle was such a success, Sony reassessed and hired me to rebrand Crackle LATAM to target women, as much or more as it did men.
Like in the US, Crackle previously only advertised to men.
Sony Online incorporated Kalixta's audience and strategy in Crackle Latin America, but not in the US.
SONY PICTURES TELEVISION
(SPT) NETWORKS
Recruited to launch and head in-house creative studio for year-round promotional campaigns in English, Spanish and Portuguese, that included digital, TV, print, web, mobile; social media, landing pages, emails, brand ID, sizzle reels, banners, bumpers, indents, interstitials, teasers.
Responsible for brand strategy on cross-platform branded campaigns in three languages for Canal Sony, AXN, and Crackle; highlights include launching Kalixta (the first SVOD dedicated to women) and rebranding Crackle in 17 countries outside the US.
Associate Creative Director
Naeem Khan, Pier 59 Studios NYC
Copy & Creative Strategy
Creative Direction, Copy and Conceptual Design
Creative Director, Senior Copywriter, and Concept Design.
MGS COMM
Subway posters and magazine ads.
Developer, Producer, and Creative Director
3 Apps for Q Models
Photoshoot Production, Direction, Styling, Casting, Development
Creative Director, Writer-Producer
GBS International
Motion Graphics-driven employee onboarding video (highlights).
BUDWEISER
Copy & Creative Strategy
Creative Director, Writer-Producer, Senior Editor
Sony Online Entertainment & Sony Pictures Television
Account Creative Director
Florida Power & Light
Print, TV, Radio, OOH, Digital, Web, Mobile, and Branded Collateral.
TOYOTA
Creative Direction. Print, Motion Graphics, and TV.
Copy & Creative Strategy
BUD LIGHT
Copy & Creative Strategy
GBS International & AMResorts
Creative Direction, UX/UI Writing, Brand Strategy
Brand Guidelines, Websites (3) & Mobile Apps (UX/UI), Product Content Writing, Videos, Brochures, Direct e-mail, Digital, Print, and Experiential.
Copywriting & Creative Strategy
Creative Director & Concept Design
Sony Pictures Television Networks
Creative Direction, Copy, Editing, Motion Graphics
How I met your Mother - Main Promo
Copywriting & Creative Strategy
Creative Direction, Brand Voice and Content Strategy
Website & Mobile Apps (UX/UI), Brand ID, Product Content Writing, Content Strategy, Videos, Brochures, Business Collateral, Direct e-mail, Print and Digital ads, Experiential, 100+ page Member's Vacation Guide and Atlas.
Producer and Creative Director of Grammy nominated Music Video for Sony and Paradiso Films
Creative Direction, Copywriting, Production
First-ever interactive Comic Book app on iTunes.
Developer, Writer, Creative Director
Copy & Creative Strategy
Written, directed and produced award winning film.
T&Co.
Creative Direction and Copy
Miami Market
NYC Health
Creative Direction and Copy
